CHIII案例:大族激光欧洲“智造劫”
大族激光科技产业集团股份有限公司(简称:大族激光)在2019年CHIII汉诺威中国工业智造指数100强以创新技术领先、产业智造竞争力、创新技术应用、组织创新治理、产业价值成长分别21.21、23.13、18.47、15.09、10.53以及综合排序88.44低于华为技术有限公司同类指标的28.19、25.47、17.64、18.48、9.16以及综合排序98.94,高于北京东土科技股份有限公司同类指标19.54、21.92、17.93、13.83、13.35以及综合排序86.57,位列第二名。
CHIII汉诺威中国工业智造指数100强是由崔氏指数Cui Value Index研究院基于未来工业价值标准对中国参展汉诺威工业展企业进行评价评级而发布的榜单,充分发挥汉诺威工业展作为“世界工业的风向标”功能,站在世界创新前沿、发现中国隐形冠军。
1996年12月18日,高云峰创办深圳市大族实业有限公司,申请注册han`s商标,公司产品冠名han`s laser。依据高云峰的意愿,HAN'S是汉族的意思,汉族是世界上人口最多的民族,是中华民族的代表;LASER是激光,寓意于汉族的激光就是中国的激光;HAN 与 S 之间的红五星代表我们的五星情结,每当看到了五星就想到了中国,更加验证了这是一个中国自己的企业。而另一寓意更为具体,高云峰之“大族”,就是未来形成一个庞大的族系,
1999年3月4日,大族实业有限公司脱胎为大族激光科技产业集团股份有限公司,“大族激光”品牌亮相,成为中国激光装备行业的领军企业,世界知名的激光加工设备生产厂商。
大族激光完成了资本市场上市、国际化拓展的旅程,初步实现了高云峰当初“大族”的愿景。
是非缘起:欧洲研发中心存疑
上市公司具有信息披露的义务,大族激光之所以“被披露”,即是因为上市公司需要解释公众或媒体的监督,公司的一言一行都要符合股东利益并履行相关披露程序。并不是所有公司都有华为那么不差钱,无须上市接受众目睽睽监督。
“你是什么角色?你有什么资格质问我?”
“我们自己的资金,我当然有资格做任何经营决策。”
“你管我那么多?”
仅此“三问”,说明大族激光内控在公共关系方面的缺陷,作为上市公司,应对媒体需要非常讲究的门道,特别是对于中国媒体专业非专业的关注,作为上市公司董事长的高云峰,对媒体特别是如央视这样强势官媒,更应小心谨慎别轻易得罪。所以,高云峰“三问”引发更大的舆论旋涡,最后有媒体直接跑到项目现场调查后发现,“欧洲研发中心”实质为酒店项目。
欧洲研发中心是不是“研发”?
欧洲是世界激光技术的发源地,有大族激光的业务伙伴和专业人才优势,在此设立研发运营中心本无可厚非。关键是大族激光在此“欧洲研发中心”项目的投资,从原预算金额5000万人民币到预算增至10.5亿元,八年提高了近21倍。而更被深扒出董事长高云峰从2018年已经成为境外自然人,此弦外之音任由想象。
位于Dorfstrasse 40 6390 Engelberg的大族激光欧洲研发运营中心,通过地图可以明显发现这是一景区,周边被酒店环绕并且配有游客信息中心Engelberg-Titlis (英格堡铁力士)Tourismus AG,英格堡由于背靠铁力士山,英格堡-铁力士山的滑雪场也成为瑞士十大冬季滑雪场之一。
到底是酒店还是研发运营中心,现在成为媒体质疑的焦点。因为在媒体看来,大族激光打死也不会承认自己是在造酒店,如果不是造酒店那么研发中心是要给游客参观?——面对此质疑,实则不堪一击:为什么附带酒店的研发运营中心或研发运营中心就不能给游客参观?
未来工业发展论坛FutureIndustrial Development Forum之“未来工业发展指数Future Industrial Development Index”定义,未来工业以创新智造为产品流程,酒店与研发运营中心之间如何就不能兼容?产品中心如同开放式厨房,为什么不能给客户或游客参观?“未来产品”是以创意审美、产品体验以及个性化定制为业务流程,到底是大族激光尚未进入“未来工业”智造阶段,还是另有难言之隐?单纯媒体质问,大族激光至少可以以此“专业”回应媒体,岂不是既能给媒体上一堂“未来工业”课,同时也可某种意义上“反败为胜”?
很显然,大族激光和高云峰此遭遇,也算是中国在全球的“智造劫”。如果照此深挖,还有多少的“大族激光”以及全球其他国家和地区面临如此“智造劫”?!
相关近文:
任正非与乔治·吉尔德、尼古拉斯·内格罗蓬特进行100分钟的交流
Introduction to CHIII
I. Establishment and Significance of CHIII
Cui Hannover IndustrialIntelligence Index (CHIII), developed and prepared by Cui Value Index®Information Technology Research Institute, the founder of "Quantum IndexTheory" (put forward the core point of view “information is data”), is anapplied research project for "futurity industry". By takingexhibitors attending HANNOVER MESSE as the representative basic samples in theinnovative intelligence field, this Institute aims to establish the mostcutting-edge innovative intelligence resource database, quantize the innovationvalue and its applications to reflect the unique advantages and authoritativeinfluence of HANNOVER MESSE serving as the pool of global industrial innovationresources, and fully play the role of value guidance and vane in the innovativeintelligence field.
II. Preparation History of CHCIII
As a well-known brand in the field of evaluation,rating, investment guidance and risk management, Cui Value Index®and Cui China Value Index (CCVI), based on the unique influence of HANNOVERMESSE serving as "vane of world industry" and pioneer of"Industry 4.0" (the initiative proposed by German government in April2013 on HANNOVER MESSE), by taking nearly 10,000 Chinese exhibitors attendingHANNOVER MESSE from 2013 (the year that "Industry 4.0" Initiative wasproposed) to 2019 as data samples, have selected 1,000 representativeenterprises with relatively complete data and development trend of "futurityindustry" and prepared Cui Hannover China Industrial Intelligence Index(CHCIII) via five index systems of advancement of innovative technology,application of innovative technology, value of industry development,competition of product intelligently manufacturing and innovation oforganizational management.
III. Current Research Findings and Influence
Based on"Futurity industry" assessment model, CHCIII has selected 100enterprises from the above-mentioned 1,000 samples to prepare "TOP 100CHCIII", "TOP 500 CHCIII" and other kinds of indexes. On May 14,28 of 2019, CHIII issued news, including "Potentials of Futurity IndustryProposed by China from CHIII (https://finance.sina.com.cn/roll/2019-05-14/doc-ihvhiews1670244.shtml)", (https://finance.sina.com.cn/roll/2019-05-28/doc-ihvhiews5024475.shtml?cre=tianyi&mod=pcpager_focus&loc=5&r=9&rfunc=100&tj=none&tr=9)" on China Enterprise NEWS with greatinfluence in China's economy and enterprises (held by China Enterprise Confederation(CEC), the only one organization joining in International Organization ofEmployers (IOE) on behalf of China, consisting of 564,000 member enterprises,36 national enterprise groups, 43 provincial enterprise associations and 260local enterprise associations from industry cities).
IV. Application Expansion and Future Goals
With CHIII as the application foundation of topics,Cui Value Index® has further expanded the research findings to prepare FutureIndustrial Development Index (FIDI)with China, US, German and Japan as thedevelopment positioning and benchmark framework of "futurityindustry"; by selecting 10 cities (total 40 cities) with the potential andenergy of "futurity industry" from each country, and 10 enterprises(total 400 enterprises) from each above-mentioned city as the index datasamples, it has prepared TOP 100 and TOP 500 FIDI, and issued White Book ofWorld Futurity Industry Development, which serves as the framework document forthe futurity industry development.
As a platform for issuing CHIII and FIDI findings,Future Industrial Development Forum aims to be the leading high-end forum forthe world industry development and cutting-edge innovative think tank; focusingon preparing, developing, issuing and discussing "Future Industrial DevelopmentIndex", Future Industrial Development Forum pools the most cutting-edgethinkers, scientists on futurity industry and representative regions andenterprises and carries out special "brainstorming" seminars based onfuturity and reality in cities or regions of German, US, China and Japan at anregular or irregular interval.